notes-to-self – Amit Dugar

Studies after studies have found that people who focus on too many things at a time usually fail at most of those.

Our brain is a very busy centre of activities. Obviously, the top priority is usually to keep the body alive. Followed by a hundred other decisions we have to make each day just to get by.

And then, there is this barrage of information that is thrown at us every day. This only makes the situation worse.

Unfortunately, we have limited amount of time and energy. The human brain just cannot afford to focus on too many things at once.

The only solution to being effective is to do reduce the number of things and to do them well. Focus on what is important.

As counter-intuitive as it may sound, you achieve more if you focus on fewer things.

Less is more.

Which of the following products has a better chance at success?

Product A with no recognition.
Product B with some recognition.
Product C with great recognition.

Logically, you would choose Product C.

What if I change this equation slightly and tell you that Product A has superior quality compared to Products B and C?

Does this change your answer? Do you now think Product A has better chances at making more sales than Product C?

Human beings make a lot of decisions every day. Not all of them hold equal importance. In fact, most decisions are made unconsciously. We don’t have time and energy to give each decision equal amount of brain power. The human brain likes to take shortcuts when it can. Our brains have evolved that way.

This means, no matter how cool your product is, unless my brain has registered your product and your product is among the first my brain recalls, chances are I will never purchase your product.

Unless Product A runs great campaigns to educate their market why they are better, they have lesser chances at success.

First to mind usually wins the market.